Sales of e-cigarettes have soared by 340 per cent in the past year as Britons turn to the electronic smoking devices in a bid to quit traditional cigarettes.
Once quitting smoking was simply a matter of a patch, gum or tablet, but latest research shows the nation's smokers are increasingly switching to E-cigarettes to beat the habit.
But as they soar in popularity, there were concerns that youngsters will take up the quitting aids as a 'healthier' alternative to cigarettes.
Data from consumer analyst Mintel finds that today, while sales of smoking quitting aids have slowed, the market for E-cigarettes is booming, increasing an impressive 340 per cent over the past year from an estimated £44 million in 2012 to reach an estimated £193 million in 2013.
The report says that while the smoking cessation market has seen strong growth historically, with annual increases of around 6-10 per cent between 2009-12, sales of products such as gum, tablets and patches have slowed.
In 2013 the market for smoking cessation aids grew just 1.7 per cent to reach a value of £131 million. (click for more)